Network marketing in South Africa: An exploratory study of consumer perceptions

Sargeant, A. and Msweli, P. (1999) Network marketing in South Africa: An exploratory study of consumer perceptions. Journal of International Consumer Marketing, 11 (3). pp. 51-66. ISSN 0896-1530

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Publisher's URL: http://dx.doi.org/10.1300/J046v11n03_04


Item Type:Article
Uncontrolled Keywords:network marketing, South Africa, consumer perceptions, traditional African culture
Faculty/Department:Faculty of Business and Law
ID Code:14402
Deposited By: H. Carey
Deposited On:04 May 2011 11:44
Last Modified:12 Aug 2013 08:05

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