Sargeant, A. and Liao, M.
Operationalising the marketing concept: Just what can be achieved when you get it right?
The CASE International Journal of Educational Advancement, 1 (1).
Available from: http://eprints.uwe.ac.uk/14406
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|Uncontrolled Keywords:||operationalising, marketing, concept|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||04 May 2011 12:12|
|Last Modified:||12 Aug 2013 08:05|
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