Operationalising the marketing concept: Just what can be achieved when you get it right?

Sargeant, A. and Liao, M. (2000) Operationalising the marketing concept: Just what can be achieved when you get it right? The CASE International Journal of Educational Advancement, 1 (1). pp. 24-39. ISSN 1467-3657

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Item Type:Article
Uncontrolled Keywords:operationalising, marketing, concept
Faculty/Department:Faculty of Business and Law
ID Code:14406
Deposited By: H. Carey
Deposited On:04 May 2011 12:12
Last Modified:12 Aug 2013 08:05

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