Market segmentation in the indonesian banking sector: The relationship between demographics and desired customer benefits

Alfansi, L. and Sargeant, A. (2000) Market segmentation in the indonesian banking sector: The relationship between demographics and desired customer benefits. International Journal of Bank Marketing, 18 (2). pp. 64-74. ISSN 0265-2323

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Publisher's URL: http://dx.doi.org/10.1108/02652320010322976


Item Type:Article
Uncontrolled Keywords:banking, consumer behaviour, demographics, Indonesia
Faculty/Department:Faculty of Business and Law
ID Code:14407
Deposited By: H. Carey
Deposited On:04 May 2011 12:16
Last Modified:12 Aug 2013 08:05

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