Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations

Eagle, L., Morey, Y., Dahl, S. and Verne, J. (2011) Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. In: The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 24th- 25th June, 2011.

[img] Microsoft Word - Accepted Version
36kB
[img]
Preview
PDF - Accepted Version
107kB

Publisher's URL: http://www.icoria.org/conference2011/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:sophistry, strategy, product placement, regulation
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14455
Deposited By: A. Clarke
Deposited On:19 May 2011 11:41
Last Modified:04 Jul 2014 11:08

Request a change to this item

Total Document Downloads in Past 12 Months

Document Downloads

Total Document Downloads

More statistics for this item...
Copyright 2013 © UWE better together