The role of perceptions in predicting donor value

Sargeant, A., West, D. and Ford, J. (2001) The role of perceptions in predicting donor value. Journal of Marketing Management, 17 (3-4). pp. 407-428. ISSN 0267-257X

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Publisher's URL: http://dx.doi.org/10.1362/0267257012652131


Item Type:Article
Faculty/Department:Faculty of Business and Law
ID Code:14490
Deposited By: H. Carey
Deposited On:13 May 2011 10:58
Last Modified:12 Aug 2013 08:05

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