Lose the fags: Community social marketing

Spotswood, F. (2011) Lose the fags: Community social marketing. In: French, J., Reynolds, L. and Merritt, R., eds. (2011) Social Marketing Casebook. London: SAGE. ISBN 9780857025432

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Publisher's URL: http://www.uk.sagepub.com/books/Book235621

Abstract

This case study describes in detail the Lose the Fags social marketing intervention which was managed by Fiona Spotswood (National Social Marketing Centre, now Bristol Social Marketing Centre) and Sarah Clarke (Stockport PCT) as part of the NSMC's National Learning Demonstration Site project. The project was designed to increase the numbers of quitters in Brinnington (Stockport) through a mix of social marketing and communications.

Item Type:Book Section
Uncontrolled Keywords:case study, social marketing, smoking
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14495
Deposited By: Dr F. Spotswood
Deposited On:13 May 2011 11:21
Last Modified:24 May 2014 07:45

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