Lose the fags: Community social marketing
Spotswood, F. (2011) Lose the fags: Community social marketing. In: French, J. , Reynolds, L. and Merritt, R. , eds. (2011) Social Marketing Casebook. London: SAGE. ISBN 9780857025432
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Publisher's URL: http://www.uk.sagepub.com/books/Book235621
This case study describes in detail the Lose the Fags social marketing intervention which was managed by Fiona Spotswood (National Social Marketing Centre, now Bristol Social Marketing Centre) and Sarah Clarke (Stockport PCT) as part of the NSMC's National Learning Demonstration Site project. The project was designed to increase the numbers of quitters in Brinnington (Stockport) through a mix of social marketing and communications.
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