Login to UWE

Lose the fags: Community social marketing

Spotswood, F. (2011) Lose the fags: Community social marketing. In: French, J., Reynolds, L. and Merritt, R., eds. (2011) Social Marketing Casebook. London: SAGE. ISBN 9780857025432

[img] Microsoft Word - Draft Version
PDF - Draft Version

Publisher's URL:


This case study describes in detail the Lose the Fags social marketing intervention which was managed by Fiona Spotswood (National Social Marketing Centre, now Bristol Social Marketing Centre) and Sarah Clarke (Stockport PCT) as part of the NSMC's National Learning Demonstration Site project. The project was designed to increase the numbers of quitters in Brinnington (Stockport) through a mix of social marketing and communications.

Item Type:Book Section
Uncontrolled Keywords:case study, social marketing, smoking
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14495
Deposited By: Dr F. Spotswood
Deposited On:13 May 2011 11:21
Last Modified:26 Aug 2015 02:15

Request a change to this item

Total Document Downloads in Past 12 Months

Document Downloads

Total Document Downloads

More statistics for this item...


Copyright 2015 © UWE better together