Jenny Lloyd
Marketing politics… saving democracy
Lloyd, Jenny
Authors
Contributors
Adrian Sargeant adrian.sargeant@uwe.ac.uk
Editor
W. Wymer
Editor
Abstract
This chapter explores the challenge that electoral disengagement and negative public perceptions poses for politicians, political parties and democracy as a whole. It discusses potential strategies to address electoral disengagement and identifies a number of imperatives.
Citation
Lloyd, J. (2008). Marketing politics… saving democracy. In A. Sargeant, & W. Wymer (Eds.), The Routledge Companion to Non Profit Marketing (317-335). Routledge
Publication Date | Jan 1, 2008 |
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Peer Reviewed | Peer Reviewed |
Pages | 317-335 |
Book Title | The Routledge Companion to Non Profit Marketing |
ISBN | 9780415417273 |
Keywords | politics, political marketing, political consumers |
Public URL | https://uwe-repository.worktribe.com/output/1020068 |
Publisher URL | http://www.routledge.com/books/details/9780415417273/ |