Marketing politics… saving democracy
Lloyd, J. (2008) Marketing politics… saving democracy. In: Sargeant, A. and Wymer, W., eds. (2008) The Routledge Companion to Non Profit Marketing. Routledge, pp. 317-335. ISBN 9780415417273
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This chapter explores the challenge that electoral disengagement and negative public perceptions poses for politicians, political parties and democracy as a whole. It discusses potential strategies to address electoral disengagement and identifies a number of imperatives.