Marketing politics… saving democracy

Lloyd, J. (2008) Marketing politics… saving democracy. In: Sargeant, A. and Wymer, W., eds. (2008) The Routledge Companion to Non Profit Marketing. Routledge, pp. 317-335. ISBN 9780415417273 Available from:

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This chapter explores the challenge that electoral disengagement and negative public perceptions poses for politicians, political parties and democracy as a whole. It discusses potential strategies to address electoral disengagement and identifies a number of imperatives.

Item Type:Book Section
Uncontrolled Keywords:politics, political marketing, political consumers
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14503
Deposited By: Dr J. Lloyd
Deposited On:13 May 2011 14:12
Last Modified:07 Nov 2016 01:42

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