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Marketing politics… saving democracy

Lloyd, Jenny

Authors

Jenny Lloyd



Contributors

Adrian Sargeant adrian.sargeant@uwe.ac.uk
Editor

W. Wymer
Editor

Abstract

This chapter explores the challenge that electoral disengagement and negative public perceptions poses for politicians, political parties and democracy as a whole. It discusses potential strategies to address electoral disengagement and identifies a number of imperatives.

Citation

Lloyd, J. (2008). Marketing politics… saving democracy. In A. Sargeant, & W. Wymer (Eds.), The Routledge Companion to Non Profit Marketing (317-335). Routledge

Publication Date Jan 1, 2008
Peer Reviewed Peer Reviewed
Pages 317-335
Book Title The Routledge Companion to Non Profit Marketing
ISBN 9780415417273
Keywords politics, political marketing, political consumers
Public URL https://uwe-repository.worktribe.com/output/1020068
Publisher URL http://www.routledge.com/books/details/9780415417273/


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