After Blair… The challenge of communicating Brown’s brand of Labour

Lloyd, J. (2009) After Blair… The challenge of communicating Brown’s brand of Labour. In: Lees-Marshment, J. , ed. (2009) Political Marketing: Principles and Applications. Taylor & Francis. ISBN 9780415431293

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Publisher's URL: http://www.routledge.com/books/details/97804154312...


Item Type:Book Section
Uncontrolled Keywords:political marketing, political branding, brand repositioning
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:14507
Deposited By: Dr J. Lloyd
Deposited On:13 May 2011 15:17
Last Modified:22 Nov 2012 15:48

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