Best of friends, best of enemies: How insight into the nature of political relationships can foster partnerships and enhance the effectiveness of political communication strategy

Lloyd, J. (2010) Best of friends, best of enemies: How insight into the nature of political relationships can foster partnerships and enhance the effectiveness of political communication strategy. In: APSA 2010: Political marketing: the myths, value and ethics, Washington DC, September 2010. [Unpublished]

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Publisher's URL: http://www.apsanet.org/mtgs/program_2010/program.c...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:political marketing, partnerships, relationship marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:14516
Deposited By: Dr J. Lloyd
Deposited On:16 May 2011 10:44
Last Modified:22 Nov 2012 15:48

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