Best of friends, best of enemies: How insight into the nature of political relationships can foster partnerships and enhance the effectiveness of political communication strategy

Lloyd, J. (2010) Best of friends, best of enemies: How insight into the nature of political relationships can foster partnerships and enhance the effectiveness of political communication strategy. In: APSA 2010: Political marketing: the myths, value and ethics, Washington DC, September 2010.

Full text not available from this repository

Publisher's URL: http://www.apsanet.org/mtgs/program_2010/program.c...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:political marketing, partnerships, relationship marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14516
Deposited By: Dr J. Lloyd
Deposited On:16 May 2011 10:44
Last Modified:12 Aug 2013 08:05

Request a change to this item

Copyright 2013 © UWE better together