Keeping both the baby and the bathwater: scoping a new model of political marketing communication

Lloyd, J. (2009) Keeping both the baby and the bathwater: scoping a new model of political marketing communication. In: 8th International Congress the International Association on Public and Non-Profit Marketing, Valencia, Spain, 18th -19th June, 2009.

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Publisher's URL: http://www.adeit.uv.es/aimpnl2009/index.php


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:politics, marketing, political communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:14518
Deposited By: Dr J. Lloyd
Deposited On:16 May 2011 10:47
Last Modified:22 Nov 2012 15:48

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