Consuming the textual cocktail – Toward a new model of political marketing communication

Lloyd, J. (2007) Consuming the textual cocktail – Toward a new model of political marketing communication. In: PSA Political Marketing PMG Conference ‘Voters as Consumers’, London, UK, 22nd-23rd February, 2007.

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Publisher's URL: http://www.psa.ac.uk/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:politics, marketing, political communication, political communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14519
Deposited By: Dr J. Lloyd
Deposited On:16 May 2011 11:14
Last Modified:12 Aug 2013 08:05

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