Political marketing and the main UK parties: The Party’s on hold - A critical assessment of the Labour and Conservative product from the eye of the voter

Lloyd, J. (2005) Political marketing and the main UK parties: The Party’s on hold - A critical assessment of the Labour and Conservative product from the eye of the voter. In: PSA Political Marketing Conference ‘Political Marketing and the UK Consumer’, London, February 24-25, 2005.

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Publisher's URL: http://www.psa.ac.uk/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:political marketing, political parties, voter behaviour, politial product
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14521
Deposited By: Dr J. Lloyd
Deposited On:16 May 2011 11:21
Last Modified:12 Aug 2013 08:05

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