Horses to water? Marketing concepts and the problem of falling electoral participation in the UK

Lloyd, J. (2003) Horses to water? Marketing concepts and the problem of falling electoral participation in the UK. In: Academy of Marketing Political Marketing Conference, London, UK, 2003.

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Publisher's URL: http://www.academyofmarketing.org/conference-histo...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:politics, marketing, voters, political marketing, elections
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14523
Deposited By: Dr J. Lloyd
Deposited On:16 May 2011 11:28
Last Modified:12 Aug 2013 08:05

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