Doomed to failure? The challenge facing the ‘Big Society'

Lloyd, J. (2011) Doomed to failure? The challenge facing the ‘Big Society'. In: Academy of Marketing Annual Conference, Liverpool, UK, 5th-7th July, 2011.

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Publisher's URL: http://www.academyofmarketing.org/conference-2011/...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:big society, engagement, involvement, participation, political marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14527
Deposited By: Dr J. Lloyd
Deposited On:16 May 2011 11:33
Last Modified:12 Aug 2013 08:05

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