Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts

Prabhakar, G. P. (2008) Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts. In: Entrepreneurship and Firms in the New Economy, Tunisia, 2008. Available from:

Full text not available from this repository


Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companies were family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This research work attempts to study a typical Indian family run business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed with a two pronged objective of presenting it in research conference and to be used as a case study for discussion in class room environment.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:India, leadership, culture
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14537
Deposited By: Dr G. Prabhakar
Deposited On:16 May 2011 14:06
Last Modified:11 Jun 2016 19:09

Request a change to this item