Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts
Prabhakar, G. P. (2008) Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts. In: Entrepreneurship and Firms in the New Economy, Tunisia, 2008. Available from: http://eprints.uwe.ac.uk/14537
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Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companies were family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This research work attempts to study a typical Indian family run business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed with a two pronged objective of presenting it in research conference and to be used as a case study for discussion in class room environment.