Dr. Guru Prabhakar Guru.Prabhakar@uwe.ac.uk
Senior Lecturer in Ops/Info Mgt
Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts
Prabhakar, Guru Prakash
Authors
Abstract
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companies were family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This research work attempts to study a typical Indian family run business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed with a two pronged objective of presenting it in research conference and to be used as a case study for discussion in class room environment.
Citation
Prabhakar, G. P. (2008, March). Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts. Paper presented at Entrepreneurship and Firms in the New Economy, Tunisia
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Entrepreneurship and Firms in the New Economy |
Conference Location | Tunisia |
Publication Date | Mar 1, 2008 |
Peer Reviewed | Peer Reviewed |
Keywords | India, leadership, culture |
Public URL | https://uwe-repository.worktribe.com/output/1014766 |
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