Modelling distributor retention in network marketing organisations

Msweli, P. and Sargeant, A. (2001) Modelling distributor retention in network marketing organisations. Marketing Intelligence and Planning, 19 (7). pp. 507-514. ISSN 0263-4503

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Publisher's URL: http://dx.doi.org/10.1108/EUM0000000006215


Item Type:Article
Uncontrolled Keywords:distributors, multi-level marketing, retention, South Africa
Faculty/Department:Faculty of Business and Law
ID Code:14541
Deposited By: H. Carey
Deposited On:16 May 2011 14:26
Last Modified:12 Aug 2013 08:05

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