Using donor lifetime value to inform fundraising strategy

Sargeant, A. (2001) Using donor lifetime value to inform fundraising strategy. Nonprofit Management & Leadership, 12 (1). pp. 25-38. ISSN 1542-7854

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Publisher's URL: http://dx.doi.org/10.1002/nml.12103


Item Type:Article
Uncontrolled Keywords:donor, lifetime value, fundraising, strategy
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:14542
Deposited By: H. Carey
Deposited On:16 May 2011 14:30
Last Modified:22 Nov 2012 15:48

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