Customer lifetime value and marketing strategy: How to forge the link

Sargeant, A. (2000) Customer lifetime value and marketing strategy: How to forge the link. The Marketing Review, 1 (4). pp. 427-440. ISSN 1469-347X

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Publisher's URL: http://dx.doi.org/10.1362/1469347002562597


Item Type:Article
Uncontrolled Keywords:LTV, strategy, marketing, customer, forge, projective
Faculty/Department:Faculty of Business and Law
ID Code:14544
Deposited By: H. Carey
Deposited On:16 May 2011 14:54
Last Modified:12 Aug 2013 08:05

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