Fundraising direct: A communications planning guide for charity marketing

Sargeant, A. and Ewing, M. (2001) Fundraising direct: A communications planning guide for charity marketing. Journal of Nonprofit & Public Sector Marketing, 9 (1/2). pp. 185-204. ISSN 1049-5142

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Publisher's URL: http://dx.doi.org/10.1300/J054v09n01_12


Item Type:Article
Uncontrolled Keywords:fundraising, donor behavior, nonprofit marketing, direct marketing
Faculty/Department:Faculty of Business and Law
ID Code:14545
Deposited By: H. Carey
Deposited On:16 May 2011 14:58
Last Modified:12 Aug 2013 08:05

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