Social and cause-related marketing: The growth of a discipline

Sargeant, A. (2001) Social and cause-related marketing: The growth of a discipline. Journal of Nonprofit & Public Sector Marketing, 9 (4). pp. 13-15. ISSN 1049-5142

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Publisher's URL: http://dx.doi.org/10.1300/J054v09n04_01


Item Type:Article
Uncontrolled Keywords:social, cause-related marketing
Faculty/Department:Faculty of Business and Law
ID Code:14547
Deposited By: H. Carey
Deposited On:16 May 2011 15:05
Last Modified:12 Aug 2013 08:05

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