City brand management (CBM): The case of Kazakhstan

Gaggiotti, H. print (2008) City brand management (CBM): The case of Kazakhstan. Place Branding and Public Diplomacy, 4 (2). pp. 115-123. ISSN 1751-8040

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Publisher's URL: http://dx.doi.org/10.1057/palgrave.pb.6000081


Item Type:Article
Uncontrolled Keywords:Kazakhstan, city branding, place marketing, city marketing, brand management
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:14571
Deposited By: Dr H. print Gaggiotti
Deposited On:18 May 2011 11:40
Last Modified:22 Nov 2012 15:48

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