Operationalizing the marketing concept in the nonprofit sector

Sargeant, A., Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit and Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1049-5142

Full text not available from this repository

Publisher's URL: http://dx.doi.org/10.1300/J054v10n02_03


Item Type:Article
Uncontrolled Keywords:nonprofit marketing, marketing concept, nonprofit sector
Faculty/Department:Faculty of Business and Law
ID Code:14593
Deposited By: H. Carey
Deposited On:20 May 2011 14:47
Last Modified:12 Aug 2013 08:05

Request a change to this item

Copyright 2013 © UWE better together