Operationalizing the marketing concept in the nonprofit sector

Sargeant, A. , Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit and Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1049-5142

Full text not available from this repository

Publisher's URL: http://dx.doi.org/10.1300/J054v10n02_03


Item Type:Article
Uncontrolled Keywords:nonprofit marketing, marketing concept, nonprofit sector
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:14593
Deposited By: H. Carey
Deposited On:20 May 2011 14:47
Last Modified:22 Nov 2012 15:48

Repository Staff Only: item control page
Copyright 2013 © UWE better together