The fundraising performance of charity websites: A US/UK comparison

Sargeant, A. and Jay, E. (2003) The fundraising performance of charity websites: A US/UK comparison. Interactive Marketing , 4 (4). pp. 330-342. ISSN 1463-5178

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Publisher's URL: http://dx.doi.org/10.1057/palgrave.im.4340201


Item Type:Article
Uncontrolled Keywords:internet, non-profit, fundraising, benchmarking, direct marketing
Faculty/Department:Faculty of Business and Law
ID Code:14596
Deposited By: H. Carey
Deposited On:20 May 2011 15:06
Last Modified:12 Aug 2013 08:05

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