Taking risks with advertising: The case of the not-for-profit sector

West, D. and Sargeant, A. (2004) Taking risks with advertising: The case of the not-for-profit sector. Journal of Marketing Management, 20 (9/10). pp. 1027-1046. ISSN 0267-257X

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Publisher's URL: http://dx.doi.org/10.1362/0267257042405268


Item Type:Article
Uncontrolled Keywords:Advertising, not-for-profit, risk
Faculty/Department:Faculty of Business and Law
ID Code:14633
Deposited By: H. Carey
Deposited On:25 May 2011 09:30
Last Modified:12 Aug 2013 08:05

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