The nonprofit marketing landscape: Guest editors introduction to a special issue

Bennett , R. and Sargeant, A. (2005) The nonprofit marketing landscape: Guest editors introduction to a special issue. Journal of Business Research, 58 (6). pp. 797-805. ISSN 0148-2963

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Publisher's URL: http://dx.doi.org/10.1016/j.jbusres.2003.12.001


Item Type:Article
Uncontrolled Keywords:nonprofit marketing, social and arts organisations, marketing organisation
Faculty/Department:Faculty of Business and Law
ID Code:14635
Deposited By: H. Carey
Deposited On:25 May 2011 10:22
Last Modified:12 Aug 2013 08:05

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