Benchmarking charity performance: Returns from direct marketing in fundraising

Sargeant, A., Jay, E. and Lee, S. (2006) Benchmarking charity performance: Returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1/2). pp. 77-94. ISSN 1049-5142

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Publisher's URL: http://dx.doi.org/10.1300/J054v16n01_05


Item Type:Article
Uncontrolled Keywords:direct marketing, fund raising, evaluation, benchmarking
Faculty/Department:Faculty of Business and Law
ID Code:14637
Deposited By: H. Carey
Deposited On:25 May 2011 10:39
Last Modified:12 Aug 2013 08:05

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