Insights from a review of the literature on cause marketing

Wymer, W. and Sargeant, A. (2006) Insights from a review of the literature on cause marketing. International Review on Public and Non-Profit Marketing, 3 (1). pp. 9-21. ISSN 1865-1984

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Publisher's URL: http://dx.doi.org/10.1007/BF02893281


Item Type:Article
Uncontrolled Keywords:cause marketing, literature review, cause-related marketing, cross-sector alliances
Faculty/Department:Faculty of Business and Law
ID Code:14639
Deposited By: H. Carey
Deposited On:25 May 2011 10:53
Last Modified:12 Aug 2013 08:05

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