Marketing bequest club membership: An exploratory study of legacy pledgers

Sargeant, A. , Wymer, W. and Hilton, T. (2006) Marketing bequest club membership: An exploratory study of legacy pledgers. Nonprofit and Voluntary Sector Quarterly, 35 (3). pp. 384-404. ISSN 0899-7640

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Publisher's URL: http://dx.doi.org/10.1177/0899764006290788


Item Type:Article
Uncontrolled Keywords:fund-raising, legacy, bequest, donor relationships
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:14646
Deposited By: H. Carey
Deposited On:25 May 2011 11:06
Last Modified:22 Nov 2012 15:48

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