The power of brands

Sargeant, A. and Ford, J. (2006) The power of brands. Stanford Social Innovation Review, Winter. pp. 41-47.

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Publisher's URL: http://www.ssireview.org/articles/entry/the_power_...


Item Type:Article
Uncontrolled Keywords:brand power, brands
Faculty/Department:Faculty of Business and Law
ID Code:14647
Deposited By: H. Carey
Deposited On:25 May 2011 12:44
Last Modified:12 Aug 2013 08:05

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