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The true cost of fundraising: Should donors care?

Sargeant, Adrian; Jay, E.; Lee, S.

Authors

Adrian Sargeant

E. Jay

S. Lee



Citation

Sargeant, A., Jay, E., & Lee, S. (2008). The true cost of fundraising: Should donors care?. Journal of Direct Data and Digital Marketing Practice, 9(4), 340-353. https://doi.org/10.1057/dddmp.2008.5

Journal Article Type Article
Publication Date Jan 1, 2008
Journal Journal of Direct, Data and Digital Marketing Practice
Print ISSN 1746-0166
Peer Reviewed Peer Reviewed
Volume 9
Issue 4
Pages 340-353
DOI https://doi.org/10.1057/dddmp.2008.5
Keywords cost, fundraising, donors
Public URL https://uwe-repository.worktribe.com/output/1021730
Publisher URL http://dx.doi.org/10.1057/dddmp.2008.5


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