The true cost of fundraising: Should donors care?

Sargeant, A. , Jay, E. and Lee, S. (2008) The true cost of fundraising: Should donors care? Journal of Direct, Data and Digital Marketing Practice, 9 (4). pp. 340-353. ISSN 1746-0166

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Publisher's URL: http://dx.doi.org/10.1057/dddmp.2008.5


Item Type:Article
Uncontrolled Keywords:cost, fundraising, donors
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:14662
Deposited By: H. Carey
Deposited On:25 May 2011 14:01
Last Modified:22 Nov 2012 15:48

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