Adrian Sargeant
The true cost of fundraising: Should donors care?
Sargeant, Adrian; Jay, E.; Lee, S.
Authors
E. Jay
S. Lee
Citation
Sargeant, A., Jay, E., & Lee, S. (2008). The true cost of fundraising: Should donors care?. Journal of Direct Data and Digital Marketing Practice, 9(4), 340-353. https://doi.org/10.1057/dddmp.2008.5
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2008 |
Journal | Journal of Direct, Data and Digital Marketing Practice |
Print ISSN | 1746-0166 |
Peer Reviewed | Peer Reviewed |
Volume | 9 |
Issue | 4 |
Pages | 340-353 |
DOI | https://doi.org/10.1057/dddmp.2008.5 |
Keywords | cost, fundraising, donors |
Public URL | https://uwe-repository.worktribe.com/output/1021730 |
Publisher URL | http://dx.doi.org/10.1057/dddmp.2008.5 |