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Curricular content of the marketing component for nonprofit management programs: the practitioner perspective

Wymer, W.; Sargeant, Adrian; Scaife, W.

Authors

W. Wymer

Adrian Sargeant

W. Scaife



Citation

Wymer, W., Sargeant, A., & Scaife, W. (2008). Curricular content of the marketing component for nonprofit management programs: the practitioner perspective. Journal of Public Affairs Education, 14(2), 271-283

Journal Article Type Article
Publication Date Jan 1, 2008
Journal Journal of Public Affairs Education
Print ISSN 1523-6803
Peer Reviewed Peer Reviewed
Volume 14
Issue 2
Pages 271-283
Keywords curricular content, marketing, nonprofit, management programs, practitioner
Public URL https://uwe-repository.worktribe.com/output/1022832
Publisher URL http://media.netpub.net/clientnet/pdf_files/JPAE-Vol.14-No.2-Summer2008.pdf


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