W. Wymer
Curricular content of the marketing component for nonprofit management programs: the practitioner perspective
Wymer, W.; Sargeant, Adrian; Scaife, W.
Authors
Adrian Sargeant
W. Scaife
Citation
Wymer, W., Sargeant, A., & Scaife, W. (2008). Curricular content of the marketing component for nonprofit management programs: the practitioner perspective. Journal of Public Affairs Education, 14(2), 271-283
Journal Article Type | Article |
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Publication Date | Jan 1, 2008 |
Journal | Journal of Public Affairs Education |
Print ISSN | 1523-6803 |
Peer Reviewed | Peer Reviewed |
Volume | 14 |
Issue | 2 |
Pages | 271-283 |
Keywords | curricular content, marketing, nonprofit, management programs, practitioner |
Public URL | https://uwe-repository.worktribe.com/output/1022832 |
Publisher URL | http://media.netpub.net/clientnet/pdf_files/JPAE-Vol.14-No.2-Summer2008.pdf |