Don't be afraid of the numbers - Supplementing database records with market research

Sargeant, A. (1997) Don't be afraid of the numbers - Supplementing database records with market research. Fundraising Management, 28 (9). pp. 22-27.

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Item Type:Article
Uncontrolled Keywords:database, market research
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:14708
Deposited By: H. Carey
Deposited On:31 May 2011 09:36
Last Modified:22 Nov 2012 15:48

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