Adrian Sargeant
The lifetime value of donors: Gaining insight through CHAID
Sargeant, Adrian; McKenzie, J.
Authors
J. McKenzie
Citation
Sargeant, A., & McKenzie, J. (1999). The lifetime value of donors: Gaining insight through CHAID
Journal Article Type | Article |
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Publication Date | Jan 1, 1999 |
Journal | Fundraising Management |
Peer Reviewed | Not Peer Reviewed |
Volume | March |
Pages | 22-27 |
Keywords | donors, CHAID |
Public URL | https://uwe-repository.worktribe.com/output/1098733 |