The lifetime value of donors: Gaining insight through CHAID

Sargeant, A. and McKenzie, J. (1999) The lifetime value of donors: Gaining insight through CHAID. Fundraising Management, March. pp. 22-27.

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Item Type:	Article
Uncontrolled Keywords:	donors, CHAID
Faculty/Department:	Faculty of Business and Law ~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:	14712
Deposited By:	H. Carey
Deposited On:	31 May 2011 09:46
Last Modified:	22 Nov 2012 15:48

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