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The lifetime value of donors: Gaining insight through CHAID

Sargeant, Adrian; McKenzie, J.

Authors

Adrian Sargeant

J. McKenzie



Citation

Sargeant, A., & McKenzie, J. (1999). The lifetime value of donors: Gaining insight through CHAID

Journal Article Type Article
Publication Date Jan 1, 1999
Journal Fundraising Management
Peer Reviewed Not Peer Reviewed
Volume March
Pages 22-27
Keywords donors, CHAID
Public URL https://uwe-repository.worktribe.com/output/1098733


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