The lifetime value of donors: Gaining insight through CHAID

Sargeant, A. and McKenzie, J. (1999) The lifetime value of donors: Gaining insight through CHAID. Fundraising Management, March. pp. 22-27.

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Item Type:Article
Uncontrolled Keywords:donors, CHAID
Faculty/Department:Faculty of Business and Law
ID Code:14712
Deposited By: H. Carey
Deposited On:31 May 2011 09:46
Last Modified:12 Aug 2013 08:05

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