A lifetime of giving: An analysis of donor lifetime value

Sargeant, A. and McKenzie, J. (1998) A lifetime of giving: An analysis of donor lifetime value. West Malling: Charities Aid Foundation. ISBN 1859340881

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Item Type:Book
Uncontrolled Keywords:giving, donor, lifetime value
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:14800
Deposited By: H. Carey
Deposited On:02 Jun 2011 13:46
Last Modified:22 Nov 2012 15:48

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