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Sargeant, A. (1999) Direct marketing. In: Blois, K., ed. (1999) The Oxford Textbook of Marketing. Oxford: Oxford University Press. ISBN 9780198775768 Available from: http://eprints.uwe.ac.uk/14804 Full text not available from this repository Publisher's URL: http://ukcatalogue.oup.com/product/9780198775768.d...
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