Direct marketing

Sargeant, A. (1999) Direct marketing. In: Blois, K., ed. (1999) The Oxford Textbook of Marketing. Oxford: Oxford University Press. ISBN 9780198775768 Available from: http://eprints.uwe.ac.uk/14804

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Publisher's URL: http://ukcatalogue.oup.com/product/9780198775768.d...

Item Type:	Book Section
Uncontrolled Keywords:	direct marketing
Faculty/Department:	Faculty of Business and Law
ID Code:	14804
Deposited By:	H. Carey
Deposited On:	02 Jun 2011 13:58
Last Modified:	16 Nov 2016 00:28

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