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Direct marketing

Sargeant, A. (1999) Direct marketing. In: Blois, K., ed. (1999) The Oxford Textbook of Marketing. Oxford: Oxford University Press. ISBN 9780198775768 Available from: http://eprints.uwe.ac.uk/14804

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Publisher's URL: http://ukcatalogue.oup.com/product/9780198775768.d...


Item Type:Book Section
Uncontrolled Keywords:direct marketing
Faculty/Department:Faculty of Business and Law
ID Code:14804
Deposited By: H. Carey
Deposited On:02 Jun 2011 13:58
Last Modified:12 Aug 2013 08:05

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