Direct marketing

Sargeant, A. (1999) Direct marketing. In: Blois, K., ed. (1999) The Oxford Textbook of Marketing. Oxford: Oxford University Press. ISBN 9780198775768 Available from:

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Item Type:Book Section
Uncontrolled Keywords:direct marketing
Faculty/Department:Faculty of Business and Law
ID Code:14804
Deposited By: H. Carey
Deposited On:02 Jun 2011 13:58
Last Modified:16 Nov 2016 00:28

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