Building donor loyalty: The fundraiser's guide to increasing lifetime value

Sargeant, A. and Jay, E. (2004) Building donor loyalty: The fundraiser's guide to increasing lifetime value. San Francisco : Jossey Bass. ISBN 9781118085868

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Publisher's URL: http://www.josseybass.com/WileyCDA/WileyTitle/prod...


Item Type:Book
Uncontrolled Keywords:donor loyalty, fundraiser, lifetime value
Faculty/Department:Faculty of Business and Law
ID Code:14821
Deposited By: H. Carey
Deposited On:07 Jun 2011 12:12
Last Modified:12 Aug 2013 08:05

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