Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication

Eagle, L., Bulmer, S. and Blair, R. (2005) Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In: Papaslomou, I., ed. (2005) Proceedings of the 10th International Conference on Corporate and Marketing Communication. International corporate marketing communication association, pp. 209-225.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Book Section
Uncontrolled Keywords:brand managers, communications, computer brand equity, brand communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14856
Deposited By: A. Clarke
Deposited On:08 Jun 2011 14:10
Last Modified:12 Aug 2013 08:05

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