Marketing for nonprofit organizations

Sargeant, A. (2008) Marketing for nonprofit organizations. In: Baker, M. and Hart, S., eds. (2008) The Marketing Book. 6th. London: Butterworth Heinemann, pp. 526-550. ISBN 9780750685665

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Item Type:Book Section
Uncontrolled Keywords:marketing, nonprofit organizations
Faculty/Department:Faculty of Business and Law
ID Code:14858
Deposited By: H. Carey
Deposited On:09 Jun 2011 11:16
Last Modified:12 Aug 2013 08:05

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