IMC evolution: Examining the evidence

Eagle, L. and Kitchen, P. J. (2004) IMC evolution: Examining the evidence. Proceedings of the ESOMAR/Advertising Research Foundation Worldwide Audience Measurement Conference. pp. 9-32. Available from:

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Item Type:Article
Uncontrolled Keywords:IMC evolution
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14860
Deposited By: A. Clarke
Deposited On:08 Jun 2011 14:25
Last Modified:05 Jan 2017 15:10

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