IMC evolution: Examining the evidence

Eagle, L. and Kitchen, P. J. (2004) IMC evolution: Examining the evidence. Proceedings of the ESOMAR/Advertising Research Foundation Worldwide Audience Measurement Conference. pp. 9-32.

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Publisher's URL: http://www.thearf.org/


Item Type:Article
Uncontrolled Keywords:IMC evolution
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14860
Deposited By: A. Clarke
Deposited On:08 Jun 2011 14:25
Last Modified:22 Nov 2012 15:48

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