The cost of advertising in mature markets: A critical analysis

Eagle, L., Rose, L. C. and Kitchen, P. J. (2004) The cost of advertising in mature markets: A critical analysis. In: Corporate and Marketing Communications Confrerence, Coventry, UK, April, 2004.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:advertising, mature markets
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14862
Deposited By: A. Clarke
Deposited On:08 Jun 2011 14:30
Last Modified:12 Aug 2013 08:05

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