DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals

Eagle, L. and Chamberlain, K. C. (2003) DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 555-559

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Publisher's URL: http://www.ams-web.org/associations/213/files/conf...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:medical professionals, DTC
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14865
Deposited By: A. Clarke
Deposited On:08 Jun 2011 14:42
Last Modified:12 Aug 2013 08:05

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