DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals

Eagle, L. and Chaimberlain, K. C. (2003) DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003., pp. 99-114 Available from: http://eprints.uwe.ac.uk/14869

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Publisher's URL: http://www.cmc-conference.com/

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	medical professionals, DTCA
Faculty/Department:	Faculty of Business and Law > Department of Business Management
ID Code:	14869
Deposited By:	A. Clarke
Deposited On:	08 Jun 2011 14:54
Last Modified:	05 Jan 2017 15:10

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