DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals

Eagle, L. and Chaimberlain, K. C. (2003) DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003., pp. 99-114

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:medical professionals, DTCA
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14869
Deposited By: A. Clarke
Deposited On:08 Jun 2011 14:54
Last Modified:12 Aug 2013 08:05

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