Marketing communication and communicating marketing: What should we encourage our students to learn

Eagle, L. , Hunt, L. M. and Kitchen, P. J. (2003) Marketing communication and communicating marketing: What should we encourage our students to learn. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing communication, students, learning
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14870
Deposited By: A. Clarke
Deposited On:08 Jun 2011 14:59
Last Modified:22 Nov 2012 15:48

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