Digital divides: Socio-economic considerations in marketing to children via new media

Eagle, L. and Bulmer, S. (2002) Digital divides: Socio-economic considerations in marketing to children via new media. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002.

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Publisher's URL: http://www.anzmac.org/Default.aspx?page=2080


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:socio-economic, marketing, children, new media
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14871
Deposited By: A. Clarke
Deposited On:08 Jun 2011 15:09
Last Modified:22 Nov 2012 15:48

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