A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?

Eagle, L. and Chamberlain, K. C. (2002) A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 223-235

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:promotion, prescription drugs, marketing communication, doctor-patient relationships
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14873
Deposited By: A. Clarke
Deposited On:08 Jun 2011 15:32
Last Modified:12 Aug 2013 08:05

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