Marketing communication implications of children's new electronic media use

Eagle, L. and De Bruin, A. (2002) Marketing communication implications of children's new electronic media use. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing communication, children, new electronic media
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14874
Deposited By: A. Clarke
Deposited On:08 Jun 2011 15:37
Last Modified:12 Aug 2013 08:05

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