Regulating the medium and the message: Parental perceptions of television advertising directed at children

De Bruin, A. and Eagle, L. (2002) Regulating the medium and the message: Parental perceptions of television advertising directed at children. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 14-17

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:parent, television, advertising, children
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14875
Deposited By: A. Clarke
Deposited On:08 Jun 2011 15:42
Last Modified:12 Aug 2013 08:05

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