Lynne Eagle
Direct to the consumer promotion of prescription drugs: It may be coming to a country near you
Eagle, Lynne
Authors
Citation
Eagle, L. (2001, April). Direct to the consumer promotion of prescription drugs: It may be coming to a country near you. Paper presented at 6th International Conference on Corporate and Marketing Communication, Belfast, UK
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | 6th International Conference on Corporate and Marketing Communication |
Conference Location | Belfast, UK |
Start Date | Apr 1, 2001 |
End Date | Apr 1, 2001 |
Publication Date | Jan 1, 2001 |
Peer Reviewed | Peer Reviewed |
Pages | 50-59 |
Keywords | consumer promotion, prescription drugs, country |
Public URL | https://uwe-repository.worktribe.com/output/1090962 |
Publisher URL | http://www.cmc-conference.com/ |