Direct to the consumer promotion of prescription drugs: It may be coming to a country near you

Eagle, L. (2001) Direct to the consumer promotion of prescription drugs: It may be coming to a country near you. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001., pp. 50-59

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:consumer promotion, prescription drugs, country
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14877
Deposited By: A. Clarke
Deposited On:08 Jun 2011 15:57
Last Modified:12 Aug 2013 08:05

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