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Direct to the consumer promotion of prescription drugs: It may be coming to a country near you

Eagle, Lynne

Authors

Lynne Eagle



Citation

Eagle, L. (2001, April). Direct to the consumer promotion of prescription drugs: It may be coming to a country near you. Paper presented at 6th International Conference on Corporate and Marketing Communication, Belfast, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name 6th International Conference on Corporate and Marketing Communication
Conference Location Belfast, UK
Start Date Apr 1, 2001
End Date Apr 1, 2001
Publication Date Jan 1, 2001
Peer Reviewed Peer Reviewed
Pages 50-59
Keywords consumer promotion, prescription drugs, country
Public URL https://uwe-repository.worktribe.com/output/1090962
Publisher URL http://www.cmc-conference.com/




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