Charity marketing: Targeting the likely donor

Sargeant, A. and Kaehler, J. (1996) Charity marketing: Targeting the likely donor. In: Marketing Education Group Conference, University of Strathclyde, 1996.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:charity, marketing, donor
Faculty/Department:Faculty of Business and Law
ID Code:14880
Deposited By: H. Carey
Deposited On:09 Jun 2011 11:40
Last Modified:12 Aug 2013 08:05

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