Sargeant, A. and Kaehler, J.
Charity marketing: Targeting the likely donor.
Marketing Education Group Conference, University of Strathclyde, 1996.
Available from: http://eprints.uwe.ac.uk/14880
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|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||charity, marketing, donor|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||09 Jun 2011 11:40|
|Last Modified:||16 Nov 2016 00:38|
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