Learning from Basil - Is hotel marketing still Fawlty?

Sargeant, A. and Mohammed, M. (1997) Learning from Basil - Is hotel marketing still Fawlty? In: The Academy Of Marketing Conference, Manchester, UK, July, 1997.

Full text not available from this repository

Publisher's URL: http://www.academyofmarketing.org/conference-histo...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:hotel marketing, Fawlty Towers
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:14881
Deposited By: H. Carey
Deposited On:09 Jun 2011 11:43
Last Modified:22 Nov 2012 15:48

Repository Staff Only: item control page
Copyright 2013 © UWE better together