Learning from Basil - Is hotel marketing still Fawlty?

Sargeant, A. and Mohammed, M. (1997) Learning from Basil - Is hotel marketing still Fawlty? In: The Academy Of Marketing Conference, Manchester, UK, July, 1997.

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Publisher's URL: http://www.academyofmarketing.org/conference-histo...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:hotel marketing, Fawlty Towers
Faculty/Department:Faculty of Business and Law
ID Code:14881
Deposited By: H. Carey
Deposited On:09 Jun 2011 11:43
Last Modified:12 Aug 2013 08:05

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